
Across the road from Warsaw's Sheraton Hotel is a cooperative food store that goes under the
Społem brand, (indeed one of over 4,000 such shops around Poland). Społem, or to give its full name, the National Supervision Union of Consumer Co-operatives (KZRSS) "
Społem", is a real throw-back to the old days.
Well, there are still Co-ops in the UK, so I won't labour the anachronism point. But once upon a time, Społem was the state monopolist on all food retailing. Well do I remember entering these shops in the 1980s. All that was available was vinegar, matches, baking soda, parcel string, scouring powder, bottles of fizzy mineral water with rusty caps... er, that's it. Things changed; foreign players - Tesco, Carrefour, Real, Biedronka and dozens of others entered the Polish market, but Społem is still with us.
Let's analyse the shop front. A sign says
POLECAMY MROŻONKI (
WE RECOMMEND FROZEN PRODUCE). Potential customers are wooed with the come-hither slogan:
WARZYWA OWOCE W CIĄGŁEJ SPRZEDAŻY (
FRUIT VEGETABLES ON SALE CONTINUOUSLY). A hand-written sign announces January's key name-days; an
aide memoire to persuade the local Eugeniuszes, Bogumiłas and Rajmunds (and friends thereof)* to pop in for a celebratory box of
Ptasie Mleczko. This gauche lack of retail sophistication is rather nice to see these days.
There's much charm in these post-communist throwbacks; Warsaw would be a duller city without them. Click
here for another old-school Warsaw shopping experience.
* These first names are almost exclusive to Poland's over-70s.