The 20th Century saw the English language evolve in the direction of clarity. Winston Churchill and George Orwell both understood the power of clarity in communication. If you want people to listen to you, and act upon what you say, use short words and short sentences, avoid pomposity and get to the point. The Plain English Campaign, launched in 1979, accelerated this direction. The Campaign wages war against gobbledegook and jargon wherever it may appear – in official letters, in the small print of insurance documents, in legal opinions, in press releases, in banks' advertising materials.
The results are there for all to see. Look at the sheer brilliance of the UK government's website, Gov.uk. What's the current threshold for paying VAT in the UK? Three clicks from the homepage and you know. Marvel at the clarity of the information: "You must register for VAT with HM Revenue and Customs (HMRC) if your business’ VAT taxable turnover is more than £82,000." Crystal clear! [I challenge you to find out what the VAT threshold is in Poland from the Ministry of Finance's website. How many clicks away from the homepage?]
It was not always thus; compare today's English with the language as used in Victorian times. Here's Charles Dickens, in full flow; from Dombey and Son (1848): "The Major, standing in the shade of his own apartment, could make out that an air of greater smartness had recently come over Miss Tox's house; that a new cage with gilded wires had been provided for the ancient little canary bird; that divers ornaments, cut out of coloured card-boards and paper, seemed to decorate the chimney-piece and tables; that a plant or two had suddenly sprung up in the windows; that Miss Tox occasionally practised on the harpsichord, whose garland of sweet peas was always displayed ostentatiously, crowned with the Copenhagen and Bird Waltzes in a Music Book of Miss Tox's own copying." This is a single sentence, composed of 104 words. Churchill and Orwell's legacy to the ages is that English literature will never revert to Dickensian logorrhea.
I reach for Moni's copy of Zadie Smith's White Teeth (2000). Crisp prose. No waffle. Average sentence length around 24 words, two lines of 11/13pt Monotype Dante.
The reader of English today – for whatever purpose, business or pleasure, expects that the author will make the effort to make themselves understood. It is no longer the duty of the reader to try to unscramble the author's intent. Writing waffle has become unacceptable.
So – when translating from Polish (where clear writing is not well established) to English (where it is an imperative), how much onus is on the translator to improve the author's original clarity of thought in the source language?
If the intended recipient is someone from Britain, accustomed to clear sentence structure based around a strong verb, will a direct translation of a Polish sentence into English have the intended effect on the reader? A call to action?
From the website of one of Poland's 14 Special Economic Zones... "Following the submission of the Letter of Intent by the Investor as well as its verification, the Zone Manager publishes an invitation to tender (if the tenderer applies in total for a Permit and the acquisition of rights to the real estate or other assets which are located in the Zone) or an invitation to negotiations (if the tenderer applies solely for the Permit, having the legal title to the real estate or other assets located in the Zone, or holding a document which reliably proves the possibility of them obtaining such a title) in the daily international press, on the Zone's website and, possibly, in the foreign press." OK. 109 words. Dickensian. [By the way, where's the principal verb in this sentence?] Yet this is a faithful and accurate translation of what's on the Polish pages of this SEZ's website.
Ale czy o to chodzi?
The target group of the above text, English-speaking managers of potential investors considering this SEZ, will subconsciously see this merely as proof that procedures for entering the Zone are onerous, formalistic and overly bureaucratic, and therefore probably a waste of time. And invest elsewhere.
My point is this. When translating from Polish into English, the translator – and the author – and the author's ultimate boss – must all understand that cultural barriers need to be bridged. In Britain it is not the sign of intelligence and education to go waffling on at ten to the dozen. Rather the reverse. Waffle is used by intellectually insecure people to hide their inability to think clearly.
And yet when I explained all this in Lublin on Saturday, I was met with some scepticism. "In Poland," one legal translator told me, with an entirely straight face, "clients expect their lawyers to write pages and pages of waffle. It's what they pay them to do."
Clearly then, it is high time for a Plain Polish Campaign. Educating both the writer and the reader as to the benefits of clear written and oral communication is essential. Language can be a source of competitive advantage for those countries that value clarity.
This time two years ago:
The demand for Park + Ride keeps growing
This time three years ago:
Cycle-friendly London
This time four years ago:
The end of the Azure Week
The target group of the above text, English-speaking managers of potential investors considering this SEZ, will subconsciously see this merely as proof that procedures for entering the Zone are onerous, formalistic and overly bureaucratic, and therefore probably a waste of time. And invest elsewhere.
My point is this. When translating from Polish into English, the translator – and the author – and the author's ultimate boss – must all understand that cultural barriers need to be bridged. In Britain it is not the sign of intelligence and education to go waffling on at ten to the dozen. Rather the reverse. Waffle is used by intellectually insecure people to hide their inability to think clearly.
And yet when I explained all this in Lublin on Saturday, I was met with some scepticism. "In Poland," one legal translator told me, with an entirely straight face, "clients expect their lawyers to write pages and pages of waffle. It's what they pay them to do."
Clearly then, it is high time for a Plain Polish Campaign. Educating both the writer and the reader as to the benefits of clear written and oral communication is essential. Language can be a source of competitive advantage for those countries that value clarity.
This time two years ago:
The demand for Park + Ride keeps growing
This time three years ago:
Cycle-friendly London
This time four years ago:
The end of the Azure Week
