I remember when I first caught sight of a bottle of Rolling Rock beer, imported from the USA, in a Perivale off-licence. It was probably some time in the early 1990s. This was a powerful exomnesia moment, a sense of nostalgia for something I knew I couldn't have normally remembered from this life.
The label was printed in white paint onto the green bottle; the pony's head, the cross-hatched plinth, above all the green, the exact shade of green, contrasting with the white and the blue. The typeface. Everything. An absolute guaranteed purchase.
But the taste? Did the taste summon immediate 'PAFF!' moment qualia flashbacks? Well, nothing memorable. Nothing as memorable as my first swing of Jever Pilsener, Worthington's White Shield (sadly killed off by the corporate bastards that owned it in 2023 after 194 years) or AleBrowar's King of Hop, for example. And yet, look at it. So familiar. Somehow this summer, I have been getting flashbacks to Rolling Rock beer. Yesterday, three. Is it the green of the forest that I see from my kitchen window at this time of year? Is it the green of the landscape through which I stroll?
Rolling Rock (which features in three of my flashback-dream accounts and short stories) was brewed between 1939 and 2006 in Latrobe, Pennsylvania. After that, Anheuser-Busch shifted production to Newark. But before that, in 1987, Canadian brewery, Labatt, bought the Rolling Rock brand from the Sundor Group, which had bought it from the founding family two years earlier. Labatt in turn was swallowed up in several more corporate mergers, each diluting the meaning, the relevance and the uniqueness of what originally made the brand what it once was. It was Labatt which introduced Rolling Rock to the UK market, around the time that it rebranded the Hammersmith Odeon rock venue as Labatt's Apollo.
So by the time I first tasted Rolling Rock, the visual branding might have been familiar, but the taste had drifted. Early postwar Americana was not on the tip of my tongue. Today's Rolling Rock is brewed elsewhere; do the corporate owners even care that the bottled beer is no longer brewed in glass tanks?
But how did it taste? Google Gemini to come up with a recipe prompted to conjure up the precise qualia sensation of sipping a Rolling Rock back in the 1940s. The answer was surprising. Mixing Asahi Super Dry and bottled Heineken. Now, Rolling Rock was unusual in that it was brewed not only from malted barley and hops, but also with adjuncts of maize ('corn') and... rice. Bottled Heineken would offer the "light, fruity, tang of dimethyl sulphide". Served not too cold, either. So... "Mixing Heineken (bottle) with Asahi Super Dry creates a blend that effectively engineers-out the parts of both beers you don't want, while combining the traits needed to mimic mid-century Rolling Rock".
ChatGPT is more specific: "I would expect the optimal blend to contain considerably more Asahi than Heineken. Heineken supplies some characteristics that Asahi lacks: a fuller malt centre, light fruity fermentation character and a grassy, slightly herbal bitterness. Asahi supplies the leaner body, pale colour, adjunct character and very dry finish. Heineken is an all-malt lager, while the current European-market Asahi Super Dry uses barley malt and maize starch. Try two parts Asahi to one part Heineken. That should soften Asahi’s rather severe, carbonic dryness, introduce a little rounded malt and herbal hop character and remain lighter and less distinctly European-tasting than a 50:50 blend. There is one important limitation. Neither beer provides the maize-and-rice combination of classic Rolling Rock. Asahi contributes maize starch but not enough rice in the current UK/European formulation; Heineken contributes no adjunct grain at all. The mixture might therefore approximate the weight, attenuation and bitterness, but not precisely the old beer’s faint mixture of corn sweetness and rice-derived lightness."
So there we have it! I shall have to try it out; Heineken is universally available, and Asahi Super Dry can be sourced in Warsaw.
I shall let you know if any metaphysical magic takes me back to Kentucky or Ohio of 1950.
This time four years ago:
Sunset mysticism
This time seven years ago:
You've either got or you haven't got style
This time eight years ago:
Total eclipse of the moon, Warsaw
This time ten years ago:
'Others' vs. 'Our others'
This time 11 year:
Reducing inequality in Polish society
This time 13 years ago:
Llanbedrog beach
This time 15 years ago:
The Accursed Soldiers - a short story
This time 16 years ago:
Driving impressions of the Toyota Yaris
[Son still driving it to this day!]
This time 18 years ago:
Poland's dry summer
This time 19 years ago:
The UK's wettest summer ever












