We know about pareidolia – seeing the face of Jesus on a tortilla, a cloud as a mounted General Custer, or a pyramid on Mars. Last Friday week I noted down the term 'pareidolia of smell' to refer to when you sniff an aroma that reminds you of something else entirely... Two weeks later, I experience just that. I had washed out a one-kilo plastic bucket that had contained Lidl's sauerkraut with carrot (a dietary staple of mine). I reuse these buckets to store spent coffee grounds, which make for an excellent fertiliser. Anyway, the plastic bucket was on the dish-rack on the draining board; I lifted it up to check if it was dry, held it to my nose for a sniff.
And wow.
Suddenly, I was getting the smell of a Greyhound Bus terminus somewhere in America, and the date came to me clearly... it was 1947. A smell that compounded cleaning fluid, stale tobacco, sweaty bodies and diesel fumes wafting in. The moment evaporated in a flash, but I experienced it. Below: for a second, I was here.
More common ones are the smell of my morning coffee, brewed in a Bialetti moka pot, which reminds me of the Italian café on Gray's Inn Road, opposite the Eastman Dental Clinic. It was here I had my first proper Italian coffee and pizza before crossing the street for orthodontic treatment. The smell in my kitchen each morning triggers that memory. And again, AI captures the scene it perfectly. This was it! Can you smell it?

And another new one; recently I noticed that the teabags I'd been throwing out with the food waste onto the compost heap at the end of the garden do not biodegrade. So I've started doing something my father used to do – let them dry out, then snip the bags and tip out the dry leaves. I drink a lot of Herbapol fruit teas, which are 100% dried fruit – sour cherry and raspberry/cranberry infusions. Once dry and in the bucket, the smell reminds me of the pantry in our kitchen in Ealing, a 1930s built-in cupboard made of oak, full of sweet things beloved by my mother – jams and the like. Again, the smell is a perfect match that triggers the exact memory every time.
One more that occurred about a week ago; half past three in the morning, I wake up for a pee, and let Wenusia out. I open the front door; it's about an hour before dawn, there's a soft drizzle outside, and quite chilly. The smell of air, the
petrichor, takes me back to a magical time and place beyond my current experience. I try to replicate it by opening the front door on subsequent nights but never quite get those same precise qualia. Now, from the scientific point of view, are my olfactory organs detecting a molecule-for-molecule match? And comparing them – without my conscious bidding – to qualia memories from childhood and youth, stored in some part of my amygdala?
And another. Walking between Adamów Rososki and Grabina, I pass an orchard being sprayed with chemicals. The smell reminds me of the precise smell of the cardboard used in the warehouses in which I did holiday jobs in the 1970s – either Pilot-Taylor Gauges of Coventry of Siemens Electronics on the Great West Road, London.
At this time of year, my rural walks are bountiful when it comes to smells; floral scents in particular that waft through the air in corridors; I notice a scent, it intensifies, passes; I walk back a few paces to catch it at its most intense, consider it, memorise it, before walking on. So important.
Marcel Proust's
madeleines made famous in
À la recherche du temps perdu; involuntary memory, triggered by the sensory experience of a smell conjure up qualia moments from the past. And, I hold that for me at least, those qualia memories can extend beyond my own lifetime.
This time last year:
Qualia compilation 7: Motorways at night, Yorkshire[Here, an unbidden memory from 50 years ago unlocks memories from past life.]
This time three years ago:
Interstices (junction of S7 and S2 expressways just ahead of its opening to traffic)
This time six years ago:
This time eight years ago
3 comments:
I can smell the coffee and the crusts of the bread rolls. It’s amazing to think an “off a roll” machine can churn this stuff out, even the prices of things in New Pence, but then when you look a bit closer the labels are some garbled ai cheat alphabet, and the people look slightly too clean, neat and happy for the early 70’s. I knew some Italian people working in catering around that time and they were more care worn from the dark shadow of the war and living life as immigrants in a sometimes hostile environment.
Ricardo
Hail Ricardo!
This is a second iteration, I had to prompt those New Pence early '70s prices, the first iteration priced the rolls and sandwiches at between 1500 and 4800 somethings. Agree about the folk behind the counter. From memory, it was two brothers and a short, dumpy woman waddling back and forth from the kitchen. They were all in their late 30s/early 40s, so teenagers during the war. But it's an interesting question as to Italian immigration to the UK; there were many PoWs working in the Bedfordshire brickworks of London Brick Company, as well as in Peterborough and the fenlands working in agriculture. By the 1960s, London had many Italian cafes, which introduced the espresso to Mod culture. I predict AI will get better with its artwork. And look forward to text-to-video!
Text to video would be an interesting, but I imagine a slightly overwhelming prospect due to the volume of material and its impact on imagination itself; or perhaps an enhancement.
In the meantime I would like some nice easy to use software that will turn my rubbish videos of me making and fixing things into beautifully produced professional looking tv like Gardeners World!
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