Wednesday, 14 December 2011

Warszawa H&M

Gazeta Stołeczna has recently got all exercised about the fact that Dworzec Centralny - Warsaw's central station - which is getting towards the end of a serious remont (refurbishment) - has been plastered with giant ads for a clothes shop.

Above: the west elevation of Arseniusz Romanowicz's greatest work: defaced or beautified by ads for eight-quid shirts and blouses? Incidentally - that's 66 year-old Bryan Ferry and his former girlfriend, the 55 year-old Jerry Hall showing off the clothes. And one of Mick Jagger's daughters is up there, too.

Above: The huge mural continues on the front (southern) elevation of the building. I must say that I've never been into an H&M in my life, and I couldn't even tell you where it is in Warsaw. I guess by the choice of models that I'm (almost) in their target age demographic, though somehow the message is lost on me.

Inside the ticket hall, now completely remonted, there's more of Mr Ferry, Ms Hall and their eight-quid shirts and blouses, though displayed more discretely.

Above: and at platform level; the traveller cannot get away from them. "I give in," the traveller will say. "I'll just have to miss my train home to Rzeszów and pop into H&M (wherever it is, for the ads don't say) and stock up on eight-quid shirts."

An issue or non-issue? The ads will come down, people will soon forget about them. As they do with most advertising.

Anyone give a stuff?

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